Stewart Smith
Stewart Smith Rubiks Cube Hero 1

Rubik’s Cube Explorer

A digital expression of Ernő Rubik’s magic cube—approved by Ernő, himself. My Rubik’s Cube Explorer was included in the “Beyond Rubik’s Cube” traveling exhibition, was the source of that exhibition’s branding, served as the foundation of Google’s Chrome Cube Lab platform, and was featured on the Google Search homepage—the most popular website in the known universe.

What began as a weekend experiment at home snowballed into meeting Mr. Ernő Rubik—creator of the famous 3D puzzle cube—at Google Creative Lab’s office here in New York. More recently, the cube became a point of discussion between myself and physicist Brian Greene at Columbia University when riffing on the lossless information compression that occurs along the event horizon of black holes. This is the story of how my disparate obsessions with Rubik’s Cubes and the World Wide Web joyously intersected during my time at Google Creative Lab—and how that resulting joy and wonder continue to ripple outward to this day.

Check back in May 2024 for a full, tenth anniversary description of this project that has meant so much to me over the years.